Archive for the ‘Uncategorized’ Category

Cycling: Liege-Bastone-Liege Challenge never prepared

May 8, 2014

Oh dear its been a good while since I last blogged and I’ve just written my 1st ever post on my cycling experiences, which I’d thought I’d share with you:

For those that don’t know the Liege-Bastone-Liege (LbL) is the oldest of the one day professional cycle races known as the Classics. It’s celebrated its 100 year this year. The organisers allow the public to ride the 279km course (and shorter versions) the day before the actual race. After cycling one of the Tour De France stages, The Etape, a few years ago I decided to do what the professional cycles do and cycle all 5 ‘monuments’ (most famous) one day races. This post is about my successful but hard completed LbL experience and why you can’t anyways be prepared for every eventuality.

Liege-Bastone-Liege (LbL) very hilly route profile


Liege-Bastone-Liege (LbL) very hilly route profile (photo)

A solider once told me what the Seven P’s were – Proper Planning and Preparation Prevents Piss Poor Performance. I thought I was prepared for this year’s LbL sportive challenge after training hard, two UK sportive’s, a nice new bike and a week cycling in the Majorca sun with The Kenilworth Wheelers. But I was not! I successfully finished the long route in 11 hours and 53 minutes, including breaks, in lovely weather conditions for cycling. However, it was a really, really hard ride. One of my hardest ever rides, along with the Paris-Roubaix sportive Classic I rode in 2008.

Cycling Weekly describes the LbL: “In purely physical terms, this is probably the toughest classic: the climbs are long, most of them are pretty steep as well, and they come up with depressing frequency in the final kilometers.” God knows what the LbL would have been like in the rain or snow as, 5 times Tour de France winner, Bernard Hinault famously won in 1980 and got frostbite. See Dennis’s nightmare post (Kenilworth Wheels) doing the 2012 sportive in the cold and rain.

Bernard Hinault in the snowy 1980 Leige-Bastone-Leige

Bernard Hinault in the snowy 1980 Leige-Bastone-Leige

Everything worked well – the getting to Belgium with Russ and Nick from the Beeston Cycling Club (BCC), registering, being a good boy and not drinking alcohol the night before, etc. The nine of us from the BCC riding the long route got to the start at 6.30am after riding up the big Leige hill to the starting point. There was a little confusion if we had started as 100’s of us weaved through the industrial streets of Liege. As soon as we were having our pictures taken up the first climb by photographers I knew we had started proper.

The BCC Long 279km route LbL riders

Up at the crack of dawn
The BCC Long 279km route LbL riders (me the odd one out! 3rd from left)

I love the start of these sportive events – everyone ready, excited and a bit unsure of the day ahead. A cracking pace was being set as we started. A pace which was a little too much for me with such a long route but that’s the way these rides can go. As we climbed up the rolling Belgium Arden hills I thought how beautiful it was and how much I was enjoying cycling with Trio and the others from BCC in the gorgeous sunshine. I don’t remember in detail all 10 categorized climbs but I do recall the hardest ones!!

The first marked climb, cote de la Roche, hit us like a wall. It just reared up like a wall of Tarmac without any bends in the road ahead. It was a stiff average ascent of 6.2%. Oh dear, I thought, I ‘d used up all my gears already and I was only on the first categorised climb. Later I looked at my watch with five hours into this and another 6 odd-hours to go and wondered if I could finish. My legs were heavy with lactic acid after the fast pace and many uncategorised hills.

Cote de la Roche Tarmac wall Climb

Cote de la Roche Tarmac wall Climb

Then the categorised climbs started to come think and fast. The idea of this 100 year old pro cycle course is to wear you down. I found the cote de stockeu really hard, particularly as we went straight up the hill and then down again on almost the other side of the road. The first timed climb on the Col du Rosier came soon after and I felt tortured by this monitoring as I wanted to ride a good time. It did spur me on, but that burst of speed also wore me out further.

Each feed station become more and more of a goal. A chance to stop, stretch the legs, have a pee and generally feel sorry for myself. The most memorable of the five feed stations was at Savelot at 184km. We all look absolutely knackered. Mind you we were still in good spirits, joking around. The feed station was located in a lovely courtyard building. After the food we had to endure an extra tiring uncomfortable bone shaking, teeth rattling stretch of pave (cobbles).

still fresh at the 1st Feed station

We’re still fresh at the 1st Feed station

When we hit the famous cote de la redoute it had been painted with ‘Phil’ dozens of times to help the professional cyclist Philip Gilbert on his way up to the top. Then the categorised climbs were coming one after another, four within the last 50km. I again questioned if I could make this. I was really doubting myself. Thank god a huge peloton auto bus picked me up and delivered me to the last feed station where I re-joined my cycling buddies.

The Pro’s on the cote de la redoute

The Pro’s on the cote de la redoute

Slower and slower I crawled up the last big climbs. I started to think I wanted to give up cycling after all this pain. What is the point I thought! Pull yourself together, focus on the next few kilometres one at a time. Then like a mirage the Red Bull stand appeared at end of a road. Got to stop… got to stop… I said to myself. After three cans of the Red stuff and some new wings I felt full of fizz and slightly sick, but that took my mind off the worn out body.

Food on these big rides is a strange experience. You tend to eat small and often all day. Mainly sweet things like cakes such as Belgium waffles, which I like a little too much sometimes, fruit, caffeine gels of various sickly flavours, all washed down with either water or sports drink. In the end you can’t face eating but your body needs it, so you have to force food down.

No forcing the beer down at the at the end

No forcing the beer down at the at the end
Russ (left), Paul, Trio, me & Nick (right)

A few scary moments cycling cross motorways at the end and at I last had made it back into Liege. I did it! I bloody well did it!!! The last climb up the Côte de stain Nicolas was not too bad – I knew I was home and dry!!


This is how they do it…

The next day we stiffly walked up the Côte de stain Nicolas to the finish line where we watched the pro’s ride from a bar and on a big screen. It was wonderful to see the pros do the same route as we had. They were travelling so so fast. But you did see them crack on the climbs also. A breakaway group lost their momentum on the cote de la redoute and were soon after caught by the main group. It was all very exciting.

Day of the Pro’s with us under the 1km banner on the Côte de stain Nicolas

Day of the Pro’s with us under the 1km banner on the Côte de stain Nicolas

Then at last the pros came up the last climb in Liege, the Côte de stain Nicolas, with Dan Martin last year’s winner rapidly  moving up the field into second place with only 150 metres to the finish line. But as he passed me on the final corner, he slipped and fell. I have hardly ever seen anyone as disappointed as Dan was that day. He did not know what to do with himself. My heart went out to him. It looked as though he was going to make a podium place, if not first again. On closer inspection the road was not cleaned having patches of gravel on the corner. Poor Dan! But that’s life. The Seven p’s don’t always work when life throws all manner of weather and challenges that we cannot be completely prepared for.

Dan Martin at the end of the 2014 Liege-Bastone-Liege

Dan Martin at the end of the 2014 Liege-Bastone-Liege 

On reflection I’m not going to give up cycling just yet. Although, I did think about it briefly. It was a fantastic well signposted route. One of the best routes I’ve ever ridden with wonderful fast sweeping descents. And we were so very lucky with the weather. I’d like to thank both the BCC for so warming welcoming me into their club, giving me such as good time on/off the bike on the LbL, and the Kenilworth Wheelers for being really supportive and helping me with train for LbL in Majorca. Now onto the preparation for the next classic!

Kenilworth Wheels in Majorca preparing for the LbL

Me (far right) with Kenilworth Wheels in Majorca preparing for the LbL



Steve Jobs wonderful Stanford Commencement Speech

December 12, 2011

What  a wonderful speech from Steve six years before he died:

“I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.”

Loving the Underdog! PART3 – Why we Love ’em

July 18, 2011

This is the final part to my Loving the Underdog blog series, with previous posts: PART1: The 800lb gorilla and PART2 – City of creation.

I’m continually amazed by the support and help my startup gets from other startup founders and company employees. They seem to go out of their way to help and support us without expecting anything in return. I’ve previously called this support Startup Karma in my ‘5 shocking things founding a startup’ post. This help is core to our economic innovation and creativity. Without startup karma we would be ruled by the same corporations forever!

Getting by with a little help from my friends
Nottingham Young Entrepreneurs Event

Startup Karma surprises and shocks you when it happens. Other founders survived to tell their tale and know exactly how hard it really is. Employees have recognised or have seen what a challenge a startup is. These people introduce you to others, give you valuable advice or become your early customers. They give you assistance when you really need it. They even sometimes put themselves into a difficult position to help. The catch is, startup Karma can’t be forced. You can’t ask for it. It just happens.

The reality is few people really want to work for a faceless corporation or company – see my post “Running a start-up is like being punched in the face repeatedly… but working for a large company is like being waterboarded.”. In our hearts we want to feel free to choose the things we want work on. The things that motivate us. In a big process driven organisation you are often told exactly what to do. Your creativity and entrepreneurial spirit is gradually worn away.

We see the potential, the creative spirit in younger companies and sometimes we’re in a position to help them along the way. We believe in hope. ‘They just might beat the big guys..’ This little v’s big scenario is played out time and time again in business and in stories. Think:  Apple v’s IBM in the 80’s; Virgin Atlantic v’s British Airways; and Dyson v’s Hoover. Over and over again the cycle continues.

So why do we love and want to help the underdog so much..?

  1. Passion – It is easy to become enthused by the passion and determination of the underdog. They believe, have faith and are willing to sacrifice much.
  2. Control – Individuals, especially in the West don’t like the idea of being dominated by large companies or organisations. We have a long history of fighting for independence and freedom. Underdog’s help keep freedom.
  3. Making a difference – We all want to make a positive difference to the future. By helping the underdog we can influence the future. And we know helping the big companies will have little effect.
  4. Influence – By helping the underdog you can have much more say into how the product or service works.
  5. Innovation – The underdog is far more likely to innovate. They have no choice. A differentiated product/service has to be produced. This is good for everyone, especially those that have helped them on the way.

Of course, every dog eventually has its day. When a successful underdog inevitably becomes the dominant player the tables are turned and the whole cycle of little startup v’s big company then starts over again. It’s the great virtuous circle of our evolutionary economic system.

Me, I love being the underdog! It gives you something to fight for.

Music Industry: Creatively destroyed!!

April 21, 2011

What an stunning graph this is – it clearly shows how the music distributors/labels were making massive reveneus and why they have been fighting so hard to hold onto them.

Thing is, change is inevitable, and you can’t fight it!

The chart is from Business Insider

Innovation sucks!!

June 17, 2010

Innovation is extremely alluring to companies and startups. It offers so much potential. However innovation  takes mountains of time. You just can’t come up with a Facebook, Dyson or Ford in 5 minutes!! It’s simply not a light bulb moment. It can take 1000’s of  attempts. “I have not failed. I’ve just found 1000 ways that won’t work”Thomas A Edison. Innovation is a gradual internal company and external market process.  This makes innovation very frustrating for the entrepreneur because the one thing they have in short supply is time! Innovation is awesome but it also sucks!!

Innovation has to build-up momentum and be developed over several or many iterations. This evolution of ideas can be within the same team, company or marketplace. It can even be ideas shared between different markets or countries. That’s the great thing about our modern economy, its survival of the fittest ideas. The key to unlock innovation is for the idea to be at the right time and in the right place.

I’m sorry, but time and time again I hear startups saving we are the next Facebook, Twitter, etc. In reality you need to know where are you in the innovation cycle – that ranges from innovation to commoditisation. Geoff Moore ‘Crossing the chasm’ is always a good book to read on this subject. The position in this innovation cycle dictates your actions, growth and timescales.

The challenge with innovation is that it takes eduction, thus the need for time. The educating of potential customers is difficult because people don’t really like change and risk. Companies, especially big ones, definitely don’t like change and risk. Education costs an awful lot of money whether with mass market consumer items or niche corporate b2b products. The marketing message needs repeating over and over and over again. First mover advantage is great but second mover can be better. Just look at Google (2nd to market) and Yahoo (1st to market) and who came of on top.

The trick is to get into a market niche on an upward curve, get running with the pack (competition) and then gradually innovate. As always it is easier to say than do!! Apple is a great example. The success they enjoy today with the iPhone popularity goes way back to 1993 with the failure of the Apple Newton. Apples’ iTunes which is intrinsically linked to the iPod and therefore the iPhone originally benefited from the downfall of Napster. These innovations have been brewing for many years and between many competitors.

The great thing about innovation is that it has unlimited possibilities. It’s brings the combination of creativity and exciting growth potential. Innovation is awesome but it takes time, money, careful listening to the market and mountains of persistence. One hit innovation wonders are rare and not the norm. All of this can be frustrating for startups because no one is in a rush except the startup and the one things startups are most short of is time.

Happy Christmas one & all

December 25, 2009

A very Happy Christmas to all my readers!!

Happy Birthday Dear Nickpoint..

March 12, 2009

I just realised it’s this blogs 1st Birthday today!! …Happy Birthday Dear Nickpoint…Happy Birthday toooo you!! 🙂


A year older and a year wiser.. Time does fly when your having fun!! Related Post – Learning to blog: Nickpoint 2.0

More contemporary building architecture

January 30, 2009

Dive into the world of modern architecture and you will find the well known designers Robert Venturi, Frank Gehry, Tadao Ando, Zaha Hadid and Daniel Libeskind. There is even a huge 824 page book on contemporary architecture. Click on the link above and you’ll find many more images of imaginative and striking buildings.

Of all the buildings I have found on my journey I like this one the most:

Tadao Ando’s Modern Art Museum of Fort Worth

Why this building? It’s the combination of simplicity, reflection and light. I’ve also discovered a emerging new trend in building design:

Patrick Blanc Vertical Garden aka ‘Green Wall’ in Paris, France

This is the end of my excursion into modern contemporary building architecture. Oooh, I hear you say. The last image I’ll leave you with is of the University of East London student accommodation buildings. Those poor students, they’ll never get their furniture to fit!!

All in the name of art 😉

My other building architecture related posts:

An historic week of change

January 22, 2009

It’s been a long time coming..






Sourcing low cost logo designs – PART 1

January 20, 2009

Now you’ve got a business name and bagged the URL you’ll need a great logo. Head down the Street and you’ll find the local design agencies charge big business prices. $2000 in our case!  For extreme bootstraping startups like ours the cost of everything needs to be kept down. That includes design work. We’ve now sourced several low cost logo’s from designers across the world. Here are our experiences.

Our first two logo’s (viisys and were sourced through Elance. Elance if you’ve not heard is a great resource for tech and design project suppliers. The client puts out a requirement proposal and suppliers bid for the work. After evaluating eleven bids on Elance we chose Canadian Nuvo Logo to produce our Viisys company logo at a cost of $215. We chose Nuvo because they are a small close-knit team offering a personal approach. Nuvo provided us with six initial design ideas based on a detailed questionnaire and lots of feedback:
The final logo was developed from the sixth design concept. We were happy with their final result, however Nuvo were too busy for our next logo. So, we used a much bigger logo design  house – NetMen Corp ($149 cost). Argentinian NetMen were very professional and efficient with account and project managers. They produced nine initial design concepts:

e20portalcom_lo-01 NetMen’s first three concept logo’s (the final logo was based on number 2.)

NetMen give us a great final design for our logo, however for our new Aware Monitoring service logo we used 99Design’s. This time we wanted more choice and a wider range of ideas. 99designs are an innovative design sourcing service based in Australia with a HQ now in San Francisco. I’m still amazed by the flat world we live in today with designers in Canada, Argentina, and from all over the world.

99 are very 2.0, open and like the threadless business model use a form of crowd sourcing. Some are very unhappy with the 99designs concept. The idea is the client sets a contest for designers to out compete each other. The designers do the work before they get paid with most of them not getting paid at all. We set our contest prize at the recommended $300 ($150 minimum/$600 maximum for this type of contest plus $39 going to 99 to post the contest). You also need to grab the designers attention as there are 1000’s of contest’s on the 99Design site.

I’ll let you know how we got on with 99Design’s and our thoughts on quality of the service, end results and the ethics of 99Design’s in PART 2 of this post..

My other startup related posts:

  • Using 99Designs: Sourcing low cost logo designs – PART 2
  • 5 factors in choosing a company/product name
  • 5 career alternatives for start-up founders during the recession