Going for Business & Tech Awards

There’s lots of local, regional and international Business /Tech awards around (Ernst & Young, Red Herring, TechCrunch50, UK IT Industry Awards, etc). Some cost alot to enter and some only a little. But are they worth winning? And how do you win ’em..

If you not heard my startup Aware Monitoring is through to the final of a local Award competition – Nottingham Post New Enterprise of the Year 2010 Award. We’ll know this week if we’ve won.

Simon & I in the papers (click here for full article)
Source: Nottingham Post & Nottingham University Business School

I recently met David Atherton, the founder of Dabs.com, an ecommerce IT retailer. Dabs  went for a whooping 800 awards and won 200 of them! Dave said ‘they were a great low-cost form of PR and marketing.’ Most people I’ve spoken to who’ve won awards say they are worth winning because they bring:

  1. Immediate press attention – The awards organisers and sponsors tend to promote the finalists and winners to the press. Its great free PR.
  2. Knock-on press attention – Other publications will take attention if your company wins an award. They’ll want to write about you too!
  3. Confidence – The feel good factor is extremely valuable for the founders and  employees moral. Everyone is recognised for  their hard efforts.
  4. Success – Everyone wants to be a success. To be finalist or a winner shows your company is succesful, even if it’s not aways the case.
  5. Credibility – Prospects and customers want to feel they can trust their suppliers. Awards seems to bring confidence in companies.

In a talk by Doug Ashby he felt that the Awards got in the way of selling to prospects and customers. Doug has won several awards before exciting well from his Mainframe hardware maintenance business. Doug felt the awards bloated the winners ego to the extent where they take their eye (focus) of their business.

A friend of mine, Adam Harris, won the IoD (Institute of Directors) Entrepreneur of the Year Award in 2008. Adam said ‘that you have to put the time and effort into the application to win.’ Sounds obvious, but Adam said ‘most people leave completing the application until the last-minute and rush it.’ Like an important proposal  take your time and get the  applications right. Of course, you need a great story, a business with some strong successes and good writing skills to be noticed.

I took Dave & Adam’s advice and we’re through to  a local award final. Whether we win and it then goes to our heads (ego) is yet to be seen 😉


We won! Amazing!! It was a truly fantastic evening. We did well to win our category against stiff competition. For our ‘Aware Monitoring wins Award’ company post on the win, click here and for the full Nottingham Post write-up click here.


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4 Responses to “Going for Business & Tech Awards”

  1. Jon Winstanley Says:

    You definitely deserve to win the award as I’ve seen how hard you have been working to create your product.

    Good luck!

  2. Nick Barker Says:

    Thanks Jon!! Fingers crossed.

  3. Dan Says:

    I think you need to write an update!

  4. Nick Barker Says:

    Thanks for the nudge Dan – we did a company post already: http://awaremonitoring.com/blog/post/aware-monitoring-wins-award1/

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