Tips and Tales from the Brads (Brad Sugars & Brad Rosser) PART 1

I’ve recently attended two business talks from Brad Sugars and Brad Rosser. They are both from Australia and run business coaching companies. Their talks were entertaining and contained some golden nuggets of advice:

Brad Sugars

Brad Sugars is a charismatic man and a wonderful story teller. He had the audience in stitches. To get his message over Brad told many amusing tales his farming origins, family life and helping small businesses to grow. His claim to fame is having retired at 24 and then again at 30 after achieving great  success.

crocodile_dundeePaul Hogan (Crocodile Dundee), Not Brad Sugars,
but there are some strong similarities

Brad’s secret ingredient to wealth is to “sell something many times”, “if someone else can do the work with your company get them to do it” and use then entire sales funnel to get results. Brad’s talk was on How to Succeed in a Recession! He sees the downturn as an opportunity as do I. Here’s what he had to said:

  1. Strategy (Have one!) – A very good point as many business don’t seem to have one.
  2. Know your numbers – Rachel Elnaugh also said this at her talk
  3. Cuts, make them but don’t cut the people – Simultaneously they are  biggest cost and greatest asset. Good people are hard to find so keep them.
  4. Retain, Keep the Grade A & B good customers and sack the D customers –  Tim Ferris talks about firing the 80% of the customers who only produce 20% of the profits (point 10). I love the 80/20’s rules!
  5. Advertise – There are great deals to be had out there – Now is the time to be brave and spend! Your competitors probably aren’t.
  6. Give stuff away, to entice potential customers in –  Free works (if done right i.e. have a strategy)
  7. Add value, Treat customers special – Customer service is king
  8. Stop discounting! – The impact goes straight to the bottom line
  9. Close door sales – time limited offers
  10. Recruit, good new staff – Now is a good time find ‘cheap talent’
  11. Learn to train, Staff and yourself –  We all should be doing this anyway. Brad seems very keen on learning. He boasted that he’d read over 1400 books in his lifetime.
  12. Invest – Now is the time to buy – Brad believes a good business should save funds during the buoyant economic  times (Summer) and invest during the inevitable downturns (Winter) when prices are low. However I believe this Winter is going to last and be deeper than the usual economic winter.
  13. Be different,  Or you will only compete on price – Excellent point.
  14. Have fun – Easy to forget sometimes.
  15. Get a coach – Here comes the sales close – Hold onto your cheque book 😉
  16. Under promise and over delivery 🙂 – Great customer service again.

I highly recommend Brad Sugars talks for the entertainment value if nothing else. He’ll be back in the UK next year after building his new house in Las Vagas. As I said he is a character.

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7 Responses to “Tips and Tales from the Brads (Brad Sugars & Brad Rosser) PART 1”

  1. 5 ingredient’s to make a great entrepreneurial story « Nickpoint Says:

    […] heard it said that great entrepreneurs are also often great storytellers. Both Seth Godin and Brad Sugars told many great Entrepreneurial stories at their recent talks.  A good story allows the teller to […]

  2. Tips and Tales from the Brads (Brad Sugars & Brad Rosser) PART 2 « Nickpoint Says:

    […] from the Brads (Brad Sugars & Brad Rosser) PART 2 By Nick Barker In this follow-up post (click here for Part 1) I explore Brad Rosser’s ‘Survival Tactics’ from his talk. Remember both […]

  3. Elevator Pitch 2.0: Are you Listening & Learning? « Nickpoint Says:

    […] new product is a failure. Only by listening and learning from the challenges we can improve. The business coach Brad Sugars said something that stuck in my mind – “work on yourself as much as you work on your […]

  4. Learning is the source « Nickpoint Says:

    […] starting to sound like a Brad Sugars fan.  The thing is he makes some good sense. Brad seems to have a strong understanding of people […]

  5. How to transform your business by being remarkable ? Powered by Purple Cow. « David Merzel's Blog Says:

    […] heard it said that great entrepreneurs are also often great storytellers. Both Seth Godin and Brad Sugars told many great Entrepreneurial stories at their recent talks.  A good story allows the teller to […]

  6. The 4 P’s Marketing are dead ! via @davidmerzel’s BLOG « David Merzel's Blog Says:

    […] heard it said that great entrepreneurs are also often great storytellers. Both Seth Godin and Brad Sugars told many great Entrepreneurial stories at their recent talks. A good story allows the teller to […]

  7. OLD Marketing is Dead, via @davidmerzel’s BLOG « David Merzel's BLOG Says:

    […] heard it said that great entrepreneurs are also often great storytellers. Both Seth Godin and Brad Sugars told many great Entrepreneurial stories at their recent talks. A good story allows the teller to […]

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