Launchpage design: One v.small step for man, one giant leap for Aware Monitoring

We’ve now got our Aware Monitoring launch page up – hurray!!! It took more work than we originally thought, which seems the norm for software development. The two build choices for a homepage or Launch page are pre-built technology or Do-It-Yourself.. We looked at both. Here are our experiences, ideas and some useful links. Our launch page requirements were:

  1. Email address box
  2. Beta Tick box
  3. Text action button
  4. Unsubscribe & email statement
  5. 1-2 sentences about product/benefit
  6. Logo image branding
  7. Link to Privacy Policy

We looked at heaps of past Launch pages  including the examples on Launch Soon . Dave Stone also has some useful tips on launch pages. We liked the Newsvine page the most because its straight forward and bold. We also looked at Alex Tew’s PopJam recent beta Launch page.

newsvine_holding
Newvines launch page

We were going to use Feedburner for our registration system and email updates, but after some thought found it too limiting. We wanted to give visitors the option to signup for news updates and also be on our beta. Feedburner did not give us this capability, so we decided to build our own registration system. This brings more flexibility and we can extend the system as our needs change. Now I’m starting to see why so many dev houses build there own tools.

aware_admin
Aware Monitoring Launch page backend

aware_monitoring_launch_page1
Aware Monitoring Launch Page – One small step at a time.

We also published our new Extreme Bootstrappers blog static holding page today:

extreme_bootstrappers_holding_page

More details on the Extreme Bootstrappers blog to follow another day. Interestingly I viewed a slide show entitled ‘What is design’. Its says design is at the heart of everything. I think they could be onto something 🙂

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4 Responses to “Launchpage design: One v.small step for man, one giant leap for Aware Monitoring”

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