Our logo was developed with the final designer over a number of ideas:
In the end we had 37 designers who produced 146 design concepts which I gave 78 feedback comments on. The contest started at break neck pace over a weekend. It takes more time than you think to look at, rate and comment on all the designs. The design quality varied a great deal. Here are two examples of the more elaborate designs. In our 99design brief we said we wanted a clean, simple modern logo.
We found it very useful to look at each designers past work. As we did with the Elance bids for our Viisys logo. This approach helps to choose which designers to encourage. Clearly the designers have to be careful where to put their efforts in because no win, no cash. I did feel uncomfortable rejecting 36 peoples efforts. These are our final contest results:
To view the full Aware Logo design contest at 99Designs site click here. The winner Keegan from Indonesia has entered a staggering 716 events and won 43 to date. That’s a mere 6% conversion rate. The contest is definitely in the contest holders favour with the designer taking most of the risk. However at an average of $300 per logo Keegan will have earned $12,900 on his 43 wins plus any extra followup work.
The Internet and crowd sourcing continues to plough through traditional business models e.g. the newspaper industry, music distribution, software, etc and now logo design. 99Designs brought us more choice and ideas which developed between all the competing designers. It was a good experience and I would recommend both 99Designs and Elance despite the ethical debate and unhappy traditional designers.
Local designers will have to adapt to the new market place or they will be marginalised. When our startup grows up and has more cash it would be great to use and compare top end niche designers like this who developed Jive Software’s logo. But for now we are extreme bootstrapping and as the saying goes fail cheaply and quickly.
My other startup related posts:
- Sourcing low cost logo designs – PART 1
- 5 factors in choosing a company/product name
- 5 career alternatives for start-up founders during the recession