Using 99Designs: Sourcing low cost logo designs – PART 2

We’ve now got a great logo for our new Aware Monitoring service using 99Designs:

aware-monitoring_finallogo

Our logo was developed with the final designer over a number of ideas:

awaremointoring_keegan1st_99designs

In the end we had 37 designers who produced 146 design concepts which I gave 78 feedback comments on.  The contest started at break neck pace over a weekend. It takes more time than you think to look at, rate and comment on all the designs. The design quality varied a great deal. Here are two examples of the more elaborate designs. In our 99design brief we said we wanted a clean, simple modern logo.

awares_elaberate99designideas

We found it very useful to look at each designers past work. As we did with the Elance bids for our Viisys logo. This approach helps to choose which designers to encourage.  Clearly the designers have to be careful where to put their efforts in because no win, no cash. I did feel uncomfortable rejecting 36 peoples efforts.  These are our final contest results:

awaremonitoring_finalresults

To view the full Aware Logo design contest at 99Designs site click here. The winner Keegan from Indonesia has entered a staggering 716 events and won 43 to date. That’s a mere 6% conversion rate. The contest is definitely in the contest holders favour with the designer taking most of the risk. However at an average of $300 per logo Keegan will have earned $12,900 on his 43 wins plus any extra followup work.

The Internet and crowd sourcing continues to plough through traditional business models e.g. the newspaper industry, music distribution, software, etc and now logo design. 99Designs brought us more choice and ideas which developed between all the competing designers. It was a good experience and I would recommend both 99Designs and Elance despite the ethical debate and unhappy traditional designers.

Local designers will have to adapt to the new market place or they will be marginalised. When our startup grows up and has more cash it would be great to use and compare top end niche designers like this who developed Jive Software’s logo. But for now we are extreme bootstrapping and as the saying goes fail cheaply and quickly.

“The only barrier to failing fast and failing cheap is your ego. You must be willing to fail, fail, and fail again if you are going to win in today’s competitive marketplace.” BusinessWeek 2007

My other startup related posts:

    Advertisements

    Tags: , , , , ,

    13 Responses to “Using 99Designs: Sourcing low cost logo designs – PART 2”

    1. Paul Annesley Says:

      Glad you’re happy with the logo 🙂

      Thanks for the great writeup of the process.

      Cheers,
      Paul

    2. Nick Barker Says:

      Hi Paul

      I appreciate the feedback. 99Designs are doing well 😉

      Thanks

      Nick

    3. Salt Lake City Web design Says:

      Very good logos.We have good graphic designers with us.It will help them for designing new logo’s.

    4. San Diego Website Design Says:

      What is the best logo design software?

    5. Nick Barker Says:

      Adobe Illustrator 😉

    6. Keegan Says:

      Yes I made them in Adobe Illustrator CS3

    7. Nick Barker Says:

      Hey Keegan!

      Great designer + Great app = Fantastic design 🙂

    8. Sourcing low cost logo designs - PART 1 « Nickpoint Says:

      […] Using 99Designs: Sourcing low cost logo designs – PART 2 […]

    9. Business cards - 5 key features for success « Nickpoint Says:

      […] Using 99Designs: Sourcing low cost logo designs – PART 2 […]

    10. 3 ways to spot Startup opportunites « Nickpoint Says:

      […] plan,; built a prototype; started full development; found a product name (with matching URL); got a logo and now this week we have a Launch page. It starting to feel real and the SaaS market is showing […]

    11. 5 Startup Steps to finding & working with freelancers « Nickpoint Says:

      […] right person? – Keegan is one of the best freelancers we’ve worked with. We found Keegan through 99Designs and used him for our logo, business cards, Launch page and a new blog for Bootstrapping. Why did it […]

    12. 5 Startup Steps to Finding & Working with Freelancers - Web 2.0 Surgery Says:

      […] right person? – Keegan is one of the best freelancers we’ve worked with. We found Keegan through 99Designs and used him for our logo, business cards, Launch page and a new blog for Bootstrapping. Why did it […]

    13. The Creative Distruction of design « Nickpoint Says:

      […] design industry is up in arms about this new type of supplier. Our website monitoring startup has used one of these new suppliers. The outcome was good and we’ve told others about our experience (p.s. I’m not […]

    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s


    %d bloggers like this: