Now you’ve got a business name and bagged the URL you’ll need a great logo. Head down the Street and you’ll find the local design agencies charge big business prices. $2000 in our case! For extreme bootstraping startups like ours the cost of everything needs to be kept down. That includes design work. We’ve now sourced several low cost logo’s from designers across the world. Here are our experiences.
Our first two logo’s (viisys and E20portal.com) were sourced through Elance. Elance if you’ve not heard is a great resource for tech and design project suppliers. The client puts out a requirement proposal and suppliers bid for the work. After evaluating eleven bids on Elance we chose Canadian Nuvo Logo to produce our Viisys company logo at a cost of $215. We chose Nuvo because they are a small close-knit team offering a personal approach. Nuvo provided us with six initial design ideas based on a detailed questionnaire and lots of feedback:
The final logo was developed from the sixth design concept. We were happy with their final result, however Nuvo were too busy for our next logo. So, we used a much bigger logo design house – NetMen Corp ($149 cost). Argentinian NetMen were very professional and efficient with account and project managers. They produced nine initial design concepts:
NetMen’s first three concept logo’s (the final E20portal.com logo was based on number 2.)
NetMen give us a great final design for our E20portal.com logo, however for our new Aware Monitoring service logo we used 99Design’s. This time we wanted more choice and a wider range of ideas. 99designs are an innovative design sourcing service based in Australia with a HQ now in San Francisco. I’m still amazed by the flat world we live in today with designers in Canada, Argentina, and from all over the world.
99 are very 2.0, open and like the threadless business model use a form of crowd sourcing. Some are very unhappy with the 99designs concept. The idea is the client sets a contest for designers to out compete each other. The designers do the work before they get paid with most of them not getting paid at all. We set our contest prize at the recommended $300 ($150 minimum/$600 maximum for this type of contest plus $39 going to 99 to post the contest). You also need to grab the designers attention as there are 1000’s of contest’s on the 99Design site.
I’ll let you know how we got on with 99Design’s and our thoughts on quality of the service, end results and the ethics of 99Design’s in PART 2 of this post..
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