White lines that lead to Innovation adoption

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I would like to thank you, even though I don’t know exactly who is listening, for putting my blog on the Goggle map. My Nickpoint site is 4th on the list of 2150 hits with Wikipedia’s definition of Nickpoint holding the number one slot. What addictive fun this Internet stuff is..

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Teenagers, part of ‘The Y Generation’ and to be our future leaders, started heavily using SMS texting when it first came out. Do you remember the days when we did not have mobiles…email…..fax machines…………our own computers……………………..land line phones? Or the Internet, how did we survive without it! There are some parallels to be drawn between technology innovations, teenagers and the rest of us in this brave new world of Social Media. Enter twitter, another of the new wave of web technologies, which seems to have been adopted by the technology geeks for a coke max effect IM (Instant Messaging) on web enabled devices including new generation mobiles. Twitter sits somewhere in between frequent SMS texting and group emailing on a micro blogging platform and it is reputedly ‘one of the fastest-growing apps in the history of the Internet.’ says the influential Robert Scoble.

If we take a look at Rogers 1960’s innovation curve we can see how technologies such as SMS texting and the other technologies have moved through into the mainstream. In fact SMS texting has become so ‘ubiquitous‘, as our very clever friend Simon Wardly would say who writes alot about innovation and commoditization, that it is used and relied upon by many mainstream businesses for customer communication. For example, we now receive Texts from our credit card companies, gyms, couriers, etc. Twitter and some of the other new Social Media technologies have the poetical to move through into the majority just as SMS texting has.

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Yes I know this is a dusty old graph but it is still considered by many to be classic. I am reading Geoffrey Moore’s 1999 ‘Crossing The Chasm’  which is a classic book all about marketing software within the innovation curve and very useful for technology start-ups like ours.

Tom Davenport of Harvard University referred to the mob effect of Twitter at a seminar on his blog. Davenport generally questions the value to business of some of these Social Media technologies, however remains interested and optimistic. Web2.0 has certainly created an innovative testing ground based on free usage, ad funded and attracting users by making the application enticing, even bordering on addictive. However I do not know which, if any, of these new technologies will go mainstream and mainstream in business, I only ask the question. As Socrates said “I cannot teach anybody anything, I can only make them think.”.

So, in the words of Grandmaster Melle Mel’ White Lines…Visiondreams of passion….Blowin through my mind….And all the while I think of you….A very strange reaction…..For us to unwind..The more I see the more I do. ‘, for all those 80’s teenagers and Internet addicts.

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