Archive for March, 2008

White lines that lead to Innovation adoption

March 28, 2008

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I would like to thank you, even though I don’t know exactly who is listening, for putting my blog on the Goggle map. My Nickpoint site is 4th on the list of 2150 hits with Wikipedia’s definition of Nickpoint holding the number one slot. What addictive fun this Internet stuff is..

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Teenagers, part of ‘The Y Generation’ and to be our future leaders, started heavily using SMS texting when it first came out. Do you remember the days when we did not have mobiles…email…..fax machines…………our own computers……………………..land line phones? Or the Internet, how did we survive without it! There are some parallels to be drawn between technology innovations, teenagers and the rest of us in this brave new world of Social Media. Enter twitter, another of the new wave of web technologies, which seems to have been adopted by the technology geeks for a coke max effect IM (Instant Messaging) on web enabled devices including new generation mobiles. Twitter sits somewhere in between frequent SMS texting and group emailing on a micro blogging platform and it is reputedly ‘one of the fastest-growing apps in the history of the Internet.’ says the influential Robert Scoble.

If we take a look at Rogers 1960’s innovation curve we can see how technologies such as SMS texting and the other technologies have moved through into the mainstream. In fact SMS texting has become so ‘ubiquitous‘, as our very clever friend Simon Wardly would say who writes alot about innovation and commoditization, that it is used and relied upon by many mainstream businesses for customer communication. For example, we now receive Texts from our credit card companies, gyms, couriers, etc. Twitter and some of the other new Social Media technologies have the poetical to move through into the majority just as SMS texting has.

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Yes I know this is a dusty old graph but it is still considered by many to be classic. I am reading Geoffrey Moore’s 1999 ‘Crossing The Chasm’  which is a classic book all about marketing software within the innovation curve and very useful for technology start-ups like ours.

Tom Davenport of Harvard University referred to the mob effect of Twitter at a seminar on his blog. Davenport generally questions the value to business of some of these Social Media technologies, however remains interested and optimistic. Web2.0 has certainly created an innovative testing ground based on free usage, ad funded and attracting users by making the application enticing, even bordering on addictive. However I do not know which, if any, of these new technologies will go mainstream and mainstream in business, I only ask the question. As Socrates said “I cannot teach anybody anything, I can only make them think.”.

So, in the words of Grandmaster Melle Mel’ White Lines…Visiondreams of passion….Blowin through my mind….And all the while I think of you….A very strange reaction…..For us to unwind..The more I see the more I do. ‘, for all those 80’s teenagers and Internet addicts.

You read, I write

March 23, 2008

I was going to wait until next week to write about Economics in a planned and structured fashion, however I have had ‘a moment of clarity‘ thanks to you. Economics you say, well how dull or perhaps how exciting.  The Economics will have to wait until another day. The shocking thing is what you guys are doing on a Easter Bank holiday reading blogs and my need to blog immediately. Here’s the proof of the number of blog reads on my site for the last week with a relative high number at the weekend:

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My point is that the new social way of behaviour on the Internet is very open and instant. This is me, here is my career, here are my colleagues, here are my friends, here is my family, here is my diary..here is what I think. And here is a graphical measure of how interested other people are in us and what we are doing. The next version of the Internet (so called Web2.0) is an expression of the self and then active participation in a community. By participating we become involved, by being involved we are drawn into participating further, thus me writing and you reading during our holiday.

Why blogger

March 20, 2008

A reoccurring question over the last week has been why blog? Afterall, we all have day jobs and any spare time is precious. With 70million worldwide blogs is it now something we need to been seen doing or is it expected of us if you work in certain industries? Things seem to be moving in that direction. They (bloggers) say it ‘s fun and it can be addictive but there are already too many fun things to do on the Internet with communities, auctioning, sharing photo’s, buying stuff. The list goes on and on. So, much fun with so little free time (and money!). One of my co-founders friend’s refers to Facebook as an ‘excellent wast of time’, perhaps blogging can also easily be this.

In my search I have discovered many blogs which have ran out of steam or ones which ramble on and on about not very much. Look I have this new thing-a-me..here I am with a whats-a-name… look how clever I am, etc. You decide which or if I fall into any of these categories. The real benefit of blogging is that you can build stronger direct and personal relationships with important target groups and that sounds very useful indeed. These target groups include family, community, not-for-profit , or business. I run a start-up so where our time is spent is a matter of life or death (for the business, of course) and blogging can help the business with: 

  1. Being an industry expert
  2. Customer Relationships
  3. Media Relations
  4. Internal Collaboration
  5. Knowledge Management
  6. Recruitment
  7. Testing ideas or products

A standard phase we are using ever more reguarly in our start-up is ‘What is the alternative’and in relation to the above points, how else can we achieve these actions? It occurs to me that alternative methods are difficult and expensive and blogging is relatively easy and cheap, however to be effective it needs to be read, and read by alot of people. 100,000 per day is a good target, as you can image I am not quite there yet but with your help…So what is going to get people reading, particularly a target of business people? People like you. Looking at the Times Top 50 blogs from my last post they seem to be lighthearted, informative, humorous, thought provoking and even controversial. Oh, well back to the drawing board. Until next time..

Where do we go from here

March 12, 2008

With the changing face of media it seems there are opportunities for us all in this brave new world of social web media. Rhys Blakely of The Times Online did a piece last year on the ‘bloggerati’  quoting the 50 best global blogs showing the power of blogging across a wide range of industries. I particularly liked the fake ‘Secret Diary of Steve Jobs’ blog and even Steve likes it apparently, oh he does have an ego. My business Co-Founder Simon Oxley and I meet Six Apart at CEBIT last week and they are seeing strong product growth of their company blogging platform, perhaps we are all going to be blogging soon?  Lets not talk, lets blog! Technorati monitors the Blogosphere which is currently at 70million blogs worldwide and seems set to grow. Can anyone hear me, hello?

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But is there a place for Blogging within firms and organisations, so we can blog at home and work? Some of the IT superpowers including Big Blue and the monster from Redmond seem to think so, with 1000’s of active internal bloggers. It’s all new to me!  No more one to one meetings, it’s all in the the blog diary. Anyway if marketing and technology Innovation isn’t your thing read no more, however, if you are a bit interested in these read on. All things being equal and if we both get on I intend to post regular(ish). If you don’t know me more details are over to the right. Thanks you for reading (if you’ve reached the end).